marketing · fintech · Málaga
Alex Cannon
I help companies turn complicated products into stories people understand and want to buy.
I’m available for fractional GTM work and open to a full-time role if there’s a good fit.
I learn best by building, which means my spare time tends to disappear into side projects, experiments and writing about the ideas that catch my attention.
Active Projects
Treasury Brief
An independent directory of treasury software, organized by module — who each product is for, what it connects to and how it works. Every fact links to the vendor page that states it, so you can check the claim instead of taking a sales deck’s word for it.
BankSnipe
An open index of European open-banking APIs — search any of 944 banks across 35 countries by standard, products, sandbox, and maturity rating before you build. Beyond PSD2 compliance to real API maturity.
OutsideThread
A marketplace where fintech vendors pay treasury and finance professionals for their time — surveys, feature reviews and demos, at a rate you set and paid upfront. Verified experts, anonymous unless they choose otherwise.
Query Universe
A free tool for seeing where AI names you. Ask ChatGPT, Gemini, Claude or Perplexity the questions your buyers ask, paste the answers in, and every question becomes a star — bright where you were named, dark where you weren’t. Underneath is the list of pages those answers were built from, and which of them leave you out. No account and no analytics: the data stays in your browser.
From the Blog
All posts →October 26, 2026
Your position in AI answers changed last month. Here's what moved it
The same 24 treasury questions, 37 days apart. 104 vendors disappeared from AI's answers. The ones that climbed had one thing in common: the assistant read their website.
October 21, 2026
Build a bank relationship context layer in an afternoon
The six things about a banking relationship that exist nowhere retrievable, how to get your documents and emails into one folder and a Claude skill that turns them into a sourced record you can take into a bank review.
October 5, 2026
Marketing should own documentation. The setup question is why.
Documentation owned by software vendors is 3.6% of what ChatGPT cites when a buyer asks for the best tools and 25.2% when they ask how to set one up.