marketing · fintech · Málaga
Alex Cannon
I help companies turn complicated products into stories people understand and want to buy.
I’m available for fractional GTM work and open to a full-time role if there’s a good fit.
I learn best by building, which means my spare time tends to disappear into side projects, experiments and writing about the ideas that catch my attention.
Active Projects
Treasury Brief
An independent directory of treasury software, organized by module — who each product is for, what it connects to and how it works. Every fact links to the vendor page that states it, so you can check the claim instead of taking a sales deck’s word for it.
BankSnipe
An open index of European open-banking APIs — search any of 944 banks across 35 countries by standard, products, sandbox, and maturity rating before you build. Beyond PSD2 compliance to real API maturity.
OutsideThread
A marketplace where fintech vendors pay treasury and finance professionals for their time — surveys, feature reviews and demos, at a rate you set and paid upfront. Verified experts, anonymous unless they choose otherwise.
vlose.eu
A test of whether you can own a term before it has demand. VLOSE — the Digital Services Act’s heaviest tier — has almost no corpus behind it, so I built the cleanest machine-readable source for it: the designated platforms, what each one owes, and every live Commission proceeding. Launch day baseline: ten questions across five AI assistants, zero citations. I’m tracking what changes.
From the Blog
All posts →September 15, 2026
Nine findings from watching ChatGPT pick cash flow forecasting software
I placed every vendor from 160 ChatGPT runs on a grid, then pulled nine findings from the pages behind it.
September 11, 2026
AI read 5,517 pages about cash forecasting. It cited 745.
I ran 160 fresh ChatGPT sessions on cash flow forecasting software and captured every page the model read, not only the ones it footnoted.
June 26, 2026
Shipped the project, then realized the domain sounds like a phishing scam
I gave myself 60 minutes to pick a domain. It now trips every spam filter in Europe.